Artists and Designers of The Enterpsie Building
Artists
The Enterprise Building comes alive through the incredible talent of its featured artists. These visionaries have transformed spaces with their unique perspectives, adding vibrant colors, narrative, and inspiration to the heart of San Bernardino. Explore the diverse works and stories behind the creativity that defines this dynamic art destination.
THE LATEST: CALL FOR ARTISTS
submisions due by JUNE 8th.
Thanks to winning the Love Your Block Grant, E Street Alley's Phase II: Downtown Beautification is launching this Summer. The Enterprise District, Inc. 501-c3 Non Profit is now calling on talented artists to help them shape this exciting next chapter for the alley by designing interactive murals that celebrate San Bernardino!
E Street Alley
Alfredo Perez Salmeron
Alfredo Perez Salmeron
Alfredo Perez Salmeron was born in Oaxaca, Mexico, and moved to the United States at two years old, growing up in Santa Ana, California. He often turned to drawing as a form of escape, with his art being greatly inspired by Lowrider Arte Magazine and his mother's embroidery. Through his art, he aims to create a world of color and life, expressing himself effortlessly as he mixes hues and seeking to transmit joy to the world.
For his mural on the Enterprise Building, the inspiration came from San Bernardino’s Historic Downtown District and its establishment. His design features a vintage image of downtown transformed into a postage stamp. Mural assistance by @toonysthedude
E Street Alley
Pablo Azar & Ana Grajales
Pablo Azar & Ana Grajales
Pablo Azar is a successful Mexican-American actor and painter, recognized worldwide for his acting career in both Latin and American television and film for over 15 years. His passion for performing and visual arts guides his creative talent, leading spectators to discover a world of color, life, and unique treasures within his artworks.
Azar is considered a pop surrealist artist, creator of the distinct "Toonymania" painting style. This style aims to take observers on a journey beyond the evident, inviting them to discover what he calls "his creatures" within a timeless dimension. In "Toonymania," multiple and diverse "creatures" harmonize to form one larger, complete picture. Each of his paintings offers a memorable experience with numerous elements and "creatures," each representing specific concepts that contribute to a larger, deeper composition and tell a story.
Pablo's connection with San Bernardino began in 2008 when he resided there for six months, developing an appreciation for the city’s culture, history, and architecture, and noting its Mexican cultural influence. His proposed mural supports San Bernardino's revitalization goals by enhancing community identity, building artistic culture, and spreading positivity. This is achieved through an array of colors and symbolism representing key elements of San Bernardino, united in an engaging composition. Mural assistance by Ana Grajales and @colochita1965.
E Street Alley
Darren Villegas
Darren Villegas
Darren Villegas is an accomplished California muralist with over twenty years of experience in mural painting. His distinctly vibrant and colorful murals can be seen across various regions of California, including Riverside, San Francisco, Los Angeles, Oakland, and the Inland Empire. Villegas is a San Bernardino native, with his family having resided in the city for seven generations, and he attended public schools in the Westside, North End, and Devore neighborhoods.
Beyond his artistic practice, Darren is also an art educator and mural project coordinator. He holds long-standing residencies with the Mission Urban Arts program in San Francisco's Mission District and the Visual Element mural arts program in Oakland's Fruitvale District. His murals have received recognition in numerous art publications and have been honored with awards, including the "Certificate of Appreciation in the Arts" from the San Francisco Mayor's Office and Board of Supervisors. He currently resides in the Inland Empire, where he continues to initiate and elevate the public art movement.
His mural design for E Street Alley showcases highlights of San Bernardino's architectural, cultural, and economic foundations. It features iconic imagery such as The Santa Fe train depot, the California Theatre, and the National Orange Show fairgrounds, designed to appeal to residents from all parts of the city and bridge generational gaps. The mural promotes civic pride with the slogan "Forever Strong" emblazoned across its top, a phrase intended for all San Bernardino residents to identify with.
It also conveys a message of hope, with the California Theatre marquee reading "From our Roots, To our Future," supporting the city's revitalization by highlighting future economic prosperity linked to transportation, including Route 66, the historic train hub, and the San Bernardino International Airport. The design further features natural resources and agricultural staples like the San Bernardino Mountains, the Arrowhead formation, palm trees, and citrus trees. Stylistically, the mural utilizes bright, vibrant painting methods to captivate viewers, aiming for universal appeal, inclusive imagery, and a strong message of hope.
Darren was later contracted by the City of San Bernardino to recreate and digitally expand his Forever Strong mural at the new outdoor fitness court at Blair Park in 2022.
E Street Alley
Summerly & Albert Sanchez
Summerly & Albert Sanchez
Summerly Sanchez was born and raised in San Bernardino. She holds a BA in Visual Communications and specializes in Graphic Design. Over a year prior, she and her husband started a church in downtown San Bernardino, indicating their commitment to the city and its community.
Summerly's mural design features her favorite aspects of the city, including the mountains, trees, and orange groves. She believes that part of the revitalization process involves reminding residents of the inherent beauty within the city. Her specific mural, titled 'Walk in Faith Not Fear' (Acts 9), draws inspiration from the "Welcome to San Bernardino" sign, which she reimagined as "Come to SB." This design emphasizes local elements such as palm trees, mountains, orange trees, and even incorporates the distinct cracks in the city's roads to create an interactive experience where viewers can pose as if walking on a San Bernardino road.
She hopes her design evokes memories and nostalgia of the city's scenery for the community. She currently works at Operation New Hope, a non-profit organization, where some staff and students assisted in painting the mural. Summerly finds joy in using her creativity to teach others, providing opportunities and helping individuals discover their inner gifts, and she enjoys experimenting with different art styles, including abstract art.
E Street Alley
Paula N. Torres
Paula N. Torres
Paula Torres, known by her moniker @niz, was born in San Bernardino, a first-generation individual whose parents migrated from Mexico and Peru. She holds an MFA from the University of Arizona, a BA from CSU San Bernardino, and an AA from San Bernardino Valley College.
Torres's artistic practice as a printmaker and painter explores themes of identity, place, memory, and a "finite progression of discovery." Her intuitive process focuses on capturing atmosphere through spontaneous brushstrokes. From 2017 to 2020, she served as the Education Curator at the Riverside Art Museum. She is currently an Assistant Professor in the Department of Art and Design at CSU San Bernardino, where she teaches printmaking, and also teaches printmaking at Riverside Community College.
She expresses a desire to see San Bernardino return to its vibrant past, recalling childhood memories of the Carousel Mall and Route 66 car shows. She believes her mural would inspire the community to overcome obstacles and thrive.
E Street Alley
Arturo Orellana
Arturo Orellana
Arturo Orellana, known by his moniker @saucey_pasta, is a native of San Bernardino, having grown up on the west side of the city, near Baseline and Medical Center, after his parents moved there when he was three. He has been painting graffiti for 13 years. Orellana has encountered challenges such as gang violence in his upbringing, having been shot at, stabbed, and jumped, yet he states he never felt defeated.
In 2012, Orellana resolved to channel his graffiti skills positively and develop them into a business. He began seeking permission to paint walls within the city and now manages several projects. He finds great satisfaction in painting murals and receiving positive reactions from the community. As a San Bernardino native, he considers it an honor to paint downtown and contribute back to the city with his mural, which he describes as a "mindset" piece where he feels the weight of the city on his shoulders. He credits the city and graffiti for shaping him into the artist he is today.
Enterprise Promenade
jazmin escobedo
Jazmin Escobedo
Enterprise Building Postcard (Mural | 2020)
Jazmin Escobedo, known artistically as Grand Master Jay, is a multidisciplinary artist whose talents span photography, tattoo artistry, and mural painting. Her notable work on The Enterprise Building represents her first mural, a significant undertaking that took approximately 20 weeks to complete.
This mural, painted over a mosaic marble wall, creates the effect of a multi-scene, Great Gatsby/Roaring Twenties-style postcard. It features a diverse array of elements, including a sunset, a classic red car, a big band, a couple dancing, and a smoking pair, all depicted over six-foot-tall piano keys. The composition is further enriched with a palm tree, towering pillars emblazoned with "Route 66" sign, a glowing light post, and windows that open to a starry sky.
Beyond her artistic endeavors, Jazmin is also entrepreneurial. She has contributed to "The Fire Angles," an event staffing service associated with Devil Dogs Micheladas.
4th Floor
DeAnglo Castro
DeAnglo Castro
White Tiger (Mural | 2021), Bald Eagle & Fighter Jet Mural (Mural | 2021), Four Wolves Mural (Mural | 2021)
DeAngelo Castro, known by his moniker @itsbeenmadreal, is a full-time freelance graphic/multimedia artist and photographer based in Redlands. He has been actively carving his path in the photography and artistic worlds for just under ten years. Over recent years, he has traveled throughout the United States and abroad, documenting his journey through his photojournalistic and artistic style. He prides himself on being highly adaptable to different environments and circumstances, attributing his ability to view things from diverse perspectives to his upbringing in San Bernardino.
His art is characterized by a vibrant and aggressive style, described as a well-balanced dance between raw art and beauty. DeAngelo draws inspiration from his fiancé, Beverly, who is also an artist, and his art collective and team, A.O.E.A. – Aliens of Extraordinary Ability. A.O.E.A. is a collective of creative individuals engaged in a collaborative effort to co-create unique visual experiences across various media, including photography, digital design, and large-scale artworks that span across the globe. Their mission is to drive inspiration in communities, engage with peers through visual communication, and bring brightness and upliftment to people, businesses, and public domains. The collective is led by artist James Haunt, and other members include Justin Glikman, Johnny Cheepo VR2L, and Luis Esquivel AEON.
At the Enterprise Building, DeAngelo had an art and photography studio collective on the 3rd floor. He painted three commissioned murals on the 4th floor of the building: one depicting a white tiger jumping out of the water (assistance by vr2l.aoea) in the 4th floor media room, a bald eagle and fighter jet in suite 404 (assistance by James Haunt), and four strong wolves also in suite 404. He has successfully executed artwork for numerous companies, brands, and business owners, and has garnered a cult following among private art collectors.
Eric Navarrete (Erok the Lion)
Eric Navarrete, recognized artistically as Erok the Lion, is a Southern California-based multimedia artist whose diverse talents encompass painting, muralism, design, photography/film, and culinary arts. His passion for art began at around six years old, profoundly influenced by his grandfather, a WWII veteran and artist, who inspired him to pursue artistic expression. Eric continues to use art as a means to reconnect with this shared love. While actively serving in the U.S. Navy, he relentlessly pushes the boundaries of his artistic endeavors, driven by faith and support.
Eric's distinctive art style is a fusion of contemporary, abstract, figurative, pop art, and graffiti. He employs a wide array of mediums, including acrylic, oil pastel, spray paint, and magazines, and enjoys creating energy in his pieces through bold objects, abstract textures, and vibrant colors. He aims for freedom in constructing and deconstructing his artistic visions, emphasizing the process of learning and then creatively pushing past established rules. His extensive mural work spans numerous cities throughout California, for various businesses and salons like Kut Haus Salon, Bellisima Salon, Eye Envy, Redlands’ Orange Street Alley, and Man and Cam Media. He has also collaborated with notable brands such as Mod Pizza, Doers Achieve, and the Boys and Girls Club of America.
Within the Enterprise Building, Eric operates his art studio, "The Chapel," situated on the 5th floor. His artistic contributions to the building include two large wall murals in Suite 509, also on the 5th floor, and a prominent painting displayed in the lobby. Eric has been a consistent participant in various art showcase events at the Enterprise Building, notably featuring a large gallery at the E Street Alley Mural Dedication and Art Walk in 2021, and contributing to La Invitación in 2023.
Beyond his visual arts career, Eric Navarrete is also an accomplished culinary chef. He has competed in the Collegiate Hospitality National ACE Competition, earning an ACF Bronze Metal in the challenging F category, and has prepared dishes for accomplished ACF judges, including a Certified Master Chef. His culinary skills have been recognized for their flavors and colorful presentation, and he has represented the Harvest Table Culinary Group and Redlands Dining on a national stage. Eric states that his love for food, craft, art, family, and God is his driving force, guiding his philosophy to "Do what you love. Never give up, always try to elevate and innovate." His overarching artistic mission is to inspire and narrate "the story of the rose that grew from the concrete," symbolized by his lion character, representing the latent potential he believes resides within everyone.